If the new Toyota Crown sounds familiar, that is because it should. After more than a five-decade sabbatical from the U.S. market, the Japanese carmaker decided to bring back its legendary nameplate for 2023, and then improve upon that idea for 2024. Replacing the now-defunct Avalon, the new Crown takes the lead as the flagship sedan for Toyota.

Unlike the original gas-powered Toyota Crown of yesteryear, and the electric revolution that is taking over the highways and byways of the world, Toyota has opted to (figuratively) go for the middle of the road. The Crown’s hybrid powertrain seems to be the best choice for many of us on the fence about the automotive future. A hybrid allows one to refuel at the plethora of accessible gas stations in a matter of minutes as opposed to suffering from the mental plague that is range anxiety.

The XLE and Limited trim models are powered by a 2.5-liter naturally-aspirated inline four-cylinder engine that, when combined with a front and rear electric motor, nets a total power output of 236 horsepower. That power gets funneled through a continuously variable transmission (CVT).

Opt for the top-of-the-line Crown Platinum trim, and you are privy to a smaller but more powerful 2.4-liter turbocharged inline-four gas motor, which, when combined with the same two front and rear electric helpers, is able to ratchet total power to an impressive 340 horsepower.

Inside, the Toyota Crown does treat occupants like royalty. Heated and powered front seats as well dual 12.3-inch screens up front, one for the driver instrument display and the other mounted in the center of the console to handle all things infotainment. As expected by now, Apple CarPlay and Android Auto compatibility are standard issue, as is wireless charging. The base XLE trim gets a six-speaker stereo system, while the Limited gets a much better-sounding JBL 11-speaker sound system. The top-end Platinum adds a 360-degree camera and a heated steering wheel to the mix.

The Crown gets Toyota’s latest Safety Sense 3.0 safety suite of technology. This umbrella package includes such features as automatic emergency braking, adaptive cruise control, lane-keeping assist with lane centering, blind-spot monitoring, and rear cross-traffic alert. The Limited gets higher-level parking sensors, while the Platinum offers a 360-degree camera and Advanced Park hands-free parking system.


The one issue with the Crown is that its looks seem to polarize some people. Unlike the elderly and lumbering Avalon, the new Crown has a sportier and more aggressive stance about it. But compared to the super sport-oriented Camry TRD, the Crown looks a bit taller, and more crossover DNA seems apparent when directly compared.

Coming in with a base price of $40,050 for the lowest level XLE variant, the Toyota Crown keeps pace with many of its full-sized competitors. The mid-tier Limited has an MSRP of $45,650, while the top-flight Platimum will run you $53,070 for all the bells and whistles. But regardless of how you feel about the 2024 Crown, it is always good to see a model that has so much American history return to Toyota showrooms.

Photos: Toyota

Previous articleBest Used Cars Under $15,000
Next articleUnleashing Power and Performance: The 2024 Dodge Durango SRT 392